SMS marketing is a great way to reach out to your customers and keep them updated on your latest products and services. It’s also a powerful way to increase loyalty and drive sales.
Growing your SMS advertising industry can be as challenging as you think. Let’s review five simple steps to help you understand it. In this article, we’ll walk you through the basics of SMS marketing, and show you how you can use it in your business to increase sales and loyalty.
You may be considering SMS marketing because you’ve heard it has a 98% open rate. Unfortunately, the statistic doesn’t tell the complete truth about how SMS marketing campaigns work. With text message marketing, you’re not going to get major results in the short term. It takes work, just like everything else.
Building and maintaining a digital marketing list is not just about getting phones to go into a web form. It’s about first building an understanding of your customer and then giving them a reason to subscribe (as opposed to going to a competitor’s offer and getting nothing in return).
7 Steps To Use SMS Marketing The Right Way
1. Tell Your Subscribers What to Expect
When using SMS marketing, it’s important to clearly communicate what a user is signing up for. Write concise but distinct content by starting with a good and strong introduction. You have 160 characters to express your idea. Presented in plain, duplicate-free English. Avoid any writing practices that seem unnatural to you.
Also, use Use up-front messages; An example of an up-front message is one that advises a client when to act or when something ends. By giving them a specific date, give them an incentive to act by narrowing down the time to events. A good example is “Hi, I’m Florabella, a sought-after Life coach, content creator, and copywriter who carries out SEO services, My heart desires to see everyone utilize the content that I write, which is why I divide my time between coaching and teaching methodologies”. Remember the secret is to keep it simple and clear.
2. Get An SMS Marketing Team
If you want to grow your business through SMS marketing, you will need to hire people to fill many of these roles. One or a few people may fill several of these roles, but you’ll need people with skills in mobile marketing, creative design, low-cost promotions, social media expertise, variable pricing strategies, and many more.
One of the biggest challenges is finding the right person or team. You need to find people who have a good understanding of your audience, can drive traffic to your site and have the flexibility to adjust their pricing and messaging based on your needs.
3. Create A Message For Your Brand
When creating your message, you want to think about what your brand stands for, and what your target audience is interested in.
For an instant, If you’re a home improvement company, your message could be about creating a new kitchen. You should also talk about how your services can help, as well as the benefits of using you, or If you sell office supplies, your message could be about how your products are safe to use, and how they can help improve employee productivity.
Once you have a brand and a message, it’s time to start creating the content. You want to be able to pull together a variety of content, including images, videos, and text.
4. Get In Touch With Your Customers And Know Them Better
One of the best things you can do to get more out of your SMS marketing campaign is to have a conversation with your customers. When you have a plan for how you’re going to use SMS marketing to build your customer list, it’s important that you have a direct line of communication with them.
Learn about your customer by controlling who receives the coupon, the mail companies assign, or the time that you send them. Segment your clients for targeted promotions to keep graphics and messages that are relevant to your audience and tempting for them.
5. Offer An Exciting Reward
Your customers won’t sign up if they don’t have a good reason. You can increase customer adoption by offering rewards for signing up for SMS lists. Offer your customers discounts (perhaps a monetary reward or a free product) if they’re already decided to buy from you next time, or an incentive to give their phone number to you, leaving you with a customer service list.
E-commerce businesses might also offer free standard shipping to customers who give their phone numbers. When bonuses are offered to new customers, the likelihood of them being abandoned is high. It’s unclear if there is a measurable way to convert this to long-term customers.
6. Combine SMS Marketing with Other Channels For The Best Results
Short Message Service (SMS) can help you reach customers at any time, but its limits to message length and reach mean it cannot do everything for you. Combining SMS and e-mail marketing with your Facebook page can lead to more effective campaigns. The trick is knowing how to best use each medium, according to its strengths.
Your marketing strategy should constantly be evolving. Using text messages (SMS) to market prompts consumer engagement and offers another tool for collecting consumer data. You can use consumer data gathered from email communications to help optimize text message (SMS) marketing messages, and vice versa.
7. Focus On Your Best Clients And Customers
Identify preferred customers who love and promote your brand. Give them more of your time and resources than general customers. This is your VIP audience. On social media, try different posts for regular customers and VIPs and monitor which ones are more engaging. Special offers and little extras are beneficial for improving your brand’s relationship with VIPs and this will encourage them to buy more.
Is It Worth It?
Using SMS marketing is totally worth it especially if you are going about it the right way.
If you are planning on using SMS marketing to promote your services or products, then you need to first do the following:
1. Create a strategy that you can communicate to your customers.
2. Hire people who can do what you can’t.
3. Find a way to keep your customers happy and offer them more.
4. Pick a good product or service that will benefit your customers.
5. Build a relationship with your customers.
6. Find a way to engage with your customers.
7. Learn everything you can about your customers.
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