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When you’re looking to launch a digital marketing campaign, Google AdWords is an essential platform to consider. AdWords allows you to place ads on Google and millions of other websites across the web.

But, what is Google AdWords? How does it work? And, most importantly, how can you use it to drive more traffic and sales to your business?

In this article, we’ll answer all of those questions and more. We’ll start by explaining what AdWords is and how it works. Finally, we’ll give you some tips for optimizing your campaigns for maximum ROI.

What Is Google AdWords?

Google’s AdWords (Now known as Google Ads) is an advertising network Google company launched to promote its owned-and-operated sites as well as partner sites. These partner sites show ads after a user searches for relevant keywords and phrases. Google ads do appear in specific spots on Google. The space is typically at the top right-hand side of the result page.

AdWords provides a way to localize keyword advertising. Business owners can add extra keywords associated with their business or related ones to their normal keyword list. Pay when a user clicks on the ad which is known as a system of per-par-click.

Getting Started

To access your Google Adwords account you will need to sign in to your Google account. Simply login to Google Adwords account and go to ‘Ads’. by clicking the link.

Once you’re on the Ads page, you can select an option from the left-hand column.

Under ‘Ad Groups’ you can select which campaigns you want to manage.

If you have a free Google AdWords account you can create one or more campaigns. Each campaign is different and serves a different purpose.


Campaigns are the ads you set up. Each campaign can have a goal: to increase conversions, reduce cost per click, or increase the amount of money you make. You can create campaigns for different keywords or even for one specific site. You can even create campaigns to target different locations or mobile devices.

Click accuracy

The Click Accuracy graph shows the number of clicks you are getting in your campaign. The number of clicks varies every day based on the number of searches on your keywords.

The number of clicks you get is a measure of how much money you are making. You can have up to 10 campaigns in your account. Each campaign has a different set of settings.

Consider employing an SEO expert for your digital marketing strategy. This involves placing your website on search engine results pages. Use your most branded keyword term to dominate your listings.

Google adwords

How can AdWords benefit E-commerce business owners?

The two major ways Google’s AdWords can be used to help your online retail e-commerce business are by improving your brand awareness and driving qualified visitors to your site. You can also expect other benefits including:

  • People can associate your business with certain business-specific keywords. You can rank for these keywords and show ads in videos, such as YouTube videos. 
  • You have the flexibility to determine which sites host your ads. Your ads appear when customers perform search queries. The ads identify what customers previously searched and help you optimize current campaigns and leverage your results for improved overall success.
  • Google AdWords can help customers reach a web page, find products and images more easily, and more importantly, build brand awareness. A video can include a unique selling position to make the consumer more likely to visit the business because of that position.

Put simply, Google AdWords (Paid Search) is an advertising service that can increase traffic and sales for your eCommerce stores.

How Much Google Ads Cost

The average cost of advertising on Google ads depends on factors like your industry, campaign targeting, and ad network. For example, the average cost-per-click for the Google Search Network is $1 to $2 while the average cost-per-click for the Google Display Network is $1 or less. Therefore your google advertisement price varies from time to time depending on the type of campaign, target audience, population, location, and keywords you want to rank for.


Advertising your business is a good strategy especially if you are looking for speed and visibility for fast growth in your business.

One of the most important aspects of a successful advertising campaign is the targeting of the audience. If your target audience is too broad, it will be hard to create an effective campaign. Targeting your audience is the first step in optimizing your campaign. This is why we prepared an article for you to help you get the right target audience. If you enjoyed reading this article, don’t hesitate to subscribe to our mailing list to get unified whenever we public new articles so you don’t miss a thing and you can also contact us for further assistance for more tips on digital marketing and how to make money online.


Author ipromoterz

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