Traditional marketing is the oldest form of marketing that has been in place even before the evolution of digital marketing and, It is a form of marketing that uses various channels to reach out to the target market and promote a product or service. Various traditional marketing channels include print media, broadcast media, direct mail, telemarketing, and outdoor advertising.
Though it is the oldest form of marketing, traditional marketing is still very effective. Moreover, a study by the Direct Marketing Association found that traditional marketing channels generate 43% of all leads.
In this article, we will take a look at traditional marketing channels and how you can use them to promote your business.
What Is Traditional Marketing?
Traditional marketing is a type of marketing that is done offline with the use of the internet and other technological devices and, It is a form of marketing that involves the use of different old channels to reach out to the target market.
This marketing channels include print media, broadcast media, direct mail, telemarketing, and outdoor advertising and it is usually done with a direct-marketing approach. This means that the message is sent to a specific audience and no intermediaries are involved in the process.
There are various ways to reach out to the target market through traditional marketing channels. This is where you get the opportunity to promote your business through various means.
Traditional Marketing Examples
The various types of traditional marketing channels that you can use to promote your business include:
Print Media
Print media includes newspapers, magazines, and brochures.
This form of marketing is affordable, as all you need to do is purchase the media to be used. However, this form of marketing is limited, as it can only be used to promote a limited amount of products.
Traditional Marketing Channels are:
Direct Mail
Direct mail is one of the most common forms of traditional marketing. A type of direct marketing that’s delivered physically to a prospect’s mailbox Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. This form of marketing is easy to set up, but it is limited as you only have a few days to send your mail.
Telemarketing
Telemarketing is usually done through the phone.
This form of marketing is considered one of the most affordable forms of marketing, as you only need to hire telemarketers to call the target market.
Outdoor Advertising
Outdoor advertising includes both static and electronic billboards. Static billboards are usually seen on public roads or on buildings. They are cheap but have a limited reach and electronic billboards are normally seen on the sides of buildings or highways.
Indoor Advertisement
This is a form of the channel of traditional advertisement whereby goods and services are taken directly to the doorstep of the consumers to market the products. It is usually done in areas where people usually spend most of their time, like schools, restaurants, shopping malls, etc.
Digital Marketing Vs Traditional Marketing
Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, PPC advertising, etc. This form of marketing is more effective than traditional marketing, as it is cheaper and allows companies to quickly get in touch with customers.
In fact, a study by DigitalMarketer found that digital marketing is more effective than traditional marketing. The report stated that digital marketing generates 2.8 times more leads than traditional marketing. This is a strong reason why you should consider digital marketing as a way to promote your business but since you have an online business, it is imperative that you also use traditional marketing to promote your business. A good example of a digital marketing platform is Google, Facebook, and lots more
Advantages Of Traditional Advertisement
1. It helps you gain direct contact with your target audience
2. It provides you with the opportunity to reach out to a large audience
3. It is cheaper than digital marketing.
4. Traditional marketing is done with a direct-marketing approach
5. It requires less time and effort.
6. You can use the media that you already have, such as print media, broadcast media, and outdoor media.
7. You can easily customize it to your needs.
8. It is effective when done well.
9. It is more affordable.
10. It is easy to set up.
11. It is easy to maintain.
Disadvantages Of Traditional Marketing
1. It is an uncertain means of advertisement, this is because you can never be sure of how many people see the advertisement.
2. It is limited in terms of targeting.
3. It is done manually and without technology.
4. It is expensive.
5. It is slow to start.
6. It is time-consuming.
7. It requires a large number of resources.
8. It can be risky.
9. It is easy to misuse.
10. It can be ineffective.
11. It can be unethical.
How can you use traditional marketing?
Conclusion
Traditional marketing can be used to promote your business. It is usually done through the use of print media, direct mail, outdoor advertising, telemarketing, and direct marketing. we shared what traditional marketing is all about, its advantages and disadvantages and how to use it to grow your business. There you have it, that is all about traditional marketing. Contact us for further assistance
