Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engines. A Domain Authority score ranges from one to 100, with higher scores representing a higher likelihood of ranking well on search engine results pages (SERPs).
In order to increase your Domain Authority, you need to improve your website’s ability to attract links from other websites. The more high-quality links your website has, the higher your DA score will be.
In this article, we’ll discuss the factors that influence Domain Authority and provide tips for improving your website’s DA score.
Domain Authority Meaning
Domain Authority (DA) is the term used to measure a website’s authority in search, a metric hypothesized to correlate to meaningful passive referral traffic. It ranges from one to 100, with higher scores corresponding to a greater likelihood of ranking in the search results.
“A website’s Domain Authority is a measure of how well it will rank in search results.”
In order to calculate Domain Authority, Moz takes into account the number of linking pages and the number of unique linking domains.
Domain Authority is calculated as follows:
The more pages a website has linking to it, the more links it has, and the more unique linking domains that a website has, the more authority the website has.
Therefore, the higher Domain Authority a website has, the more authority it will have in search results.
Do you need to increase domain authority? We all want to rank as high as we can in search results, and in order to do that we need to make sure our website is as high-quality as possible. So how do we do that?
We need to make sure we have the best possible domain authority.
Although Domain Authority is a good indication of the quality of a website, it can be misleading.
According to Google, the quality of a website is not determined by a single number; rather, it’s a combination of many factors.
A website with a good Domain Authority score will often rank on the first page of search engine results pages (SERPs).
That is, higher Domain Authority websites will often rank higher in search engine results than lower Domain Authority websites. In order to rank in search engine results, a website must have a high DA.
However, a high DA is not a guarantee of success. A low DA website can also rank in search engine results if your content is good and fully optimized for the search engine.
How To Check Domain Authority
Domain authority may seem confusing at first. Fortunately, checking the DA for your own site is super easy. Just follow these simple steps:
1. Go to your search engine like google to search for domain authority checker and various search results will pop up. For instance; Moz, Ahrefs, Website SEO checker, and many more domain checkers.
2. Click on any of these SEO tools and it will take you to another page where you will be asked to insert your domain name in a box near the top of the page.
3. You can also sign up by creating an account or login in if you already have an account to constantly monitor your website.
4. Analyse and monitor your website through these SEO domain checker tools. As someone who has a blog, you can find your audience by using the Moz free link Explorer tool.
It will be worth mentioning that, while Moz created the metric Domain Authority, many other SEO tools have developed their own similar versions.
What Is A Good Domain Authority Score?
To figure out if your domain authority is a good effect, domain authority is casual games. The value of our sites is gauged by the relative importance of the sites of other, similar, websites and competitor. Therefore, your domain value depends on the domain value of your direct competitors.
When we look back at the previous example, we can pretend that your domain authority is much lower than Google’s. But because your website does not compete against Google for customers, this comparison is not meaningful. But here is a grading map to figure out how strong the domain authority of your website is.
Below 30 is poor
30 to 40 is below average
40 to 50 is average
50 to 60 is good
60 to 70 is very good
Above 80 is excellent
You can check if your Domain Authority is high or low by comparing it with that of your competitors. If it is higher than your competitors then, you are doing well. If it is lower, you need to work on it appropriately.
How To Increase Your Domain Authority With 5 Easy Steps
We have covered a lot of things, so far, but there’s still one more important question: how to gain more General Authority. This is what we’ll address in this section. You’ll find out how to increase your Domain Authority website. Follow the five-step process outlined below and you’ll be well on your way to a higher DA.
1. Create Link-worthy Content
The best way to increase domain authority is by generating fantastic link-worthy content that’s located on your site. If you think of it, most of the content on your website can be written in a linkable format. This means that you should be creating content that people will want to link to and share.
Having a lot of great content on your website tends to lead to more links and vice versa. But, it’s not as easy as just creating a ton of content and expecting it to get links. In order to create link-worthy content, you need to go beyond the typical blog posts that many people create.
It is plausible if a post is helpful to a lot of other people, they’ll share it with others. This makes it harder for the readers to pretend your page isn’t people’s favorite. As you rank higher in SERP, you become naturalized and start getting more organic traffic.
The best content is that which is unique, creative and informative. In order to stand out, you should create content that will push the boundaries. This means that you should be creating content that is original, creative, informative, and unique, and with links from different domains, you will also attract a lot of backlinks from other sites which will help boost all four core factors. All of which will contribute towards securing a high DA.
This means you can create multiple types of content, including articles, long guides, featured posts, videos, infographics, texts, and more.
2. Optimize Your Website Structure And User Experience
As mentioned earlier, one factor that influences a domain’s overall ranking is a site’s domain structure and its user-friendliness. If you manage to optimize your site structure, you’ll be able to attract more links, which will boost your Domain Authority.
In order to optimize your site structure, you should take into consideration many factors, such as your site hierarchy, page titles, blog post content, website information, contact details, services, and many more.
With best practices for building search-friendly URLs, web crawlers can easily crawl your web pages and index them to improve search engine crawlers’ performance, you can additionally create a sitemap on your website. A sitemap might contain all your most important web pages, and this will help search engine crawlers to navigate through your site without a problem.
Another way to make your website user-friendly is to focus on designing your page for mobile. Google has now gone mobile-first, which means it will focus on whether your website is designed well on mobile devices, and whether it loads well and is responsive. You need to work on making sure your site functions well on such portable devices, and so you need to design sites to load fast.
The next thing you need to do is to secure your website. You can do that by acquiring an SSL Certificate and moving to the HTTPS version of your site. You can also acquire the best WordPress security plugins like Sucuri, which offers armor-like features that will provide you with minimal security.
3. Acquire Quality Backlinks From Authoritative Websites
Backlinks play a huge role in calculating domain authority. Not only that backlinks are a major factor in the ranking of a website but they are also a major factor in Google’s latest algorithm update.
A high domain authority website is important because it serves as a kind of an indicator that tells people about the quality and trustworthiness of your website. If your website has a high DA, it means your site has a high authority and people will trust your website as well.
You need to focus on acquiring links from websites that are authoritative. Authoritative websites are websites that are already popular and people trust, and they link to other websites, that are “safe to say ” that you need back-references and healthy ones. There are many effective ways to get backlinks to build your link profile. You can search your top referral sources for similar sites, as well as similar websites.
And to uncover your biggest traffic sources, use the MonsterInsights (outbound link focus tool) extension, which lets you see detailed visitor traffic results for your blog posts, pages, multimedia files, posts, and social media profiles.
You can take links away from your competitors, check their backlinks, and then try to acquire links from the same website. You can do that with no ethical concerns. Some other ways include “guest posting,” which extends your reach to other high-quality websites.
To achieve more Advantages, there are several actionable tips that need to be followed to get backlinks.
4. Improve Inbound Links
Another way of improving the user experience of your webpage is to focus on improving your internal link structure. By directing your linking to webpages or informative content on your own site that is relevant and useful to webpage visitors, the bounce rate for your webpage can be lowered.
You can do that by adding related pages to your website. For example, if the webpage you want to link to has a lot of relevant pages, you can add them to your website. This tactic is known as the page-folding method. You can use a plugin like All in One SEO to make it easy for search engines to follow your link structure.
5. Update Your Website And Remove Bad Links
Having quality backlinks – inbound links – is most efficient for your search engine optimization goals. However, having bad links is deemed more unfriendly than having a bunch of positive links which are not relevant to your content.
After getting many backlinks, you should check your link profile and ask yourself if all of them are relevant. If any of them are not, you should remove them from your link profile. You should be especially careful with the links that are coming from the same website or the same small group of websites.
Links that go to a spammy website can lower your domain authority. Torrenting is a form of file sharing that offers illegal materials, and the process can even be used to distribute malware. As a result of these pirated materials, links can be penalized if used.
To avoid your site from damaging your reputation, you should audit your site for toxic or un-contactable links and remove them. You can use a simple SEO tool to identify these from the profile of your site; look for more objective ways of identifying toxic links.
Conclusion
Improving your domain authority is not easy but it is possible to do it. You can do that through the above-mentioned ways of optimizing your website, as well as by acquiring quality backlinks. If you would like to improve your SEO tactics by gaining domain authority, then subscribe to our newsletter and other social media platforms for more helpful articles about how to grow your business and personal brand online you can also reach out to us for further assistance.
