The term, digital marketing, is a marketing methodology that uses digital technologies to reach and communicate with the target audience, there are various types of digital marketing, but the most common ones are search engine optimization (SEO), paid search engine advertising (PPC), email marketing, and social media marketing. In this article, we are going to discuss the different types of digital marketing, their function, and how they work individually.
What Is Digital Marketing?
There are many ways to get your brand noticed online and in the Internet age, you have many opportunities to market your business, but you have to learn how to start digital marketing successfully so you can reach only your target market through a website. In this digital age, the ways to market online are called digital marketing.
Digital marketing is a blanket term that encompasses all forms of marketing activities done over digital channels. This includes computers, mobile phones, and other electronic devices. Even though most people think the only forms of digital marketing are SEO, social media marketing, email marketing, and PPC but in actual fact, digital marketing also consists of some offline marketing tactics apart from social media marketing, The following list shows how digital marketing fits in the marketing mix for businesses.
- Search engine optimization (SEO).
- Pay-Per-Click (PPC).
- Search Engine Marketing (SEM).
- Email Marketing.
- Social Marketing.
- Content marketing.
- Influencer/ Affiliate Marketing.
- Viral Marketing.
- Radio Advertisement.
- Television advertisement/ Display advertisement.
1. Search Engine Optimization (SEO)
Search engine optimization is a way to make your website more visible on the Internet and also helps to drive traffic to your site, when you search for a product or a service on Google or other search engines, the results page will show a lot of relevant results. The first set of results is what you call PPC (paid search marketing) because those are paid ads on the results page but when you scroll down a bit, you will notice other results which ain’t paid ads, those are what we called fully optimized search result and that is why they are ranking on google.
2. Pay-Per-Click (PPC)
In a PPC (pay per click) campaign, your ad account is charged every time a visitor clicks on your adverts. If your PPC campaign does well, it can be a short-term strategy until you get on the first page of Google, but keep in mind that your ads need to remain relevant throughout the duration of your campaign.
Function
By bidding on keywords, PPC pros can make a Google search result ad appear on their site. When this happens, the ad appears on the page next to the results returned for users. As the competition increases, PPC pricing goes up. These ads appear where users look for info to answer search questions. They may click, and PPC ads on your page will charge you.
To be ahead of the game do more research on how to effectively rank for keywords, avoid overpaying for the keywords, and do your best with only current strategies when building a new link profile. Try not to think about the competition.
Strategy
Some of the clients we work with use both short-term and long-running PPC campaigns. This depends on what you’re using them for – they can be either long-running campaigns or short-term campaigns.
3. Search Engine Marketing (SEM)
SEM marketing is generally both PPC and SEO. SEO and PPC work together to bring traffic to your website via paid and unpaid means. PPC paid to advertise, along with SEO, looks into bringing in the traffic. The latter isn’t free, but let’s examine the costs to learn the truth behind paid and unpaid means.
Function
It helps to bring in traffic through paid and organic means and there are a lot of tools for digital marketing involved in making this possible. Though there are many tools available, In addition to all these tools there is one helpful tool that I have found which is the Google keyword planner. The keywords that are relevant to your business’s services need to be found if you are going to do well with SEO (i.e Search Engine Optimized). This is because If people don’t use search terms that relate to your products/services, you are going to make less than your competitors. Use the keywords finder to get a good idea of what to search for.
4. Email Marketing
Email marketing is one of the most cost-effective ways of digital marketing. The reason is that you can target very specific audiences, and you can also automate email marketing campaigns. As you know, these days, people are very busy.
It is a good way to increase your marketing is email marketing. Email marketing campaigns are a way of contacting prospects or customers directly. It’s helpful to make your prospect’s email a little more noticeable by including graphics, logos, and fonts. Email marketing is a way of increasing your network and getting close to your audience. However, be cautious in sending unsolicited emails as it will be a sure way of getting yourself into the spam folder.
Function
You can do this best by using email marketing tools or through digital marketing agencies. The idea is to have a copy-cat campaign that mimics the marketing tactics that work for the company you want to promote. This can help bring in some traffic to your site, and help you sell some products. With the analytics tools, you can also monitor things like opening rates and how many people clicked on a link in an email.
Strategy
Email marketing is usually considered to be short-term, but it can be used long-term. Short-term promotions are good to boost sales and increase traffic but If you want to build your presence on the web, you can use e-mail as well as blogs.
5. Social Media Marketing
Social Media Marketing is a process of marketing strategies that work on social networking websites, primarily through the use of social networks, It also allows you to promote business and other companies you are associated with and reach out to consumers. This can be in the form of mobile or pc advertisements.
Function
Through the use of sponsored posts, it’s hoped that this type of ad will drive additional sales. For instance, Facebook collects data about your interests and personal factors as if a piece of software to target you through your newsfeed.
Strategy
Social Media Marketing can be both a long-term and short-term investment. Whilst it doesn’t hurt to keep maintaining your social media accounts, using targeted ads from the SMM service does not have to continue forever – otherwise, it could cost a lot in the long run.
6. Content Marketing
Creating this sort of digital content will be one of the more rewarding jobs you’ll ever have but then It’s not just your job to make interesting Web sites and applications for people to view or use, but rather to help your users increase their enjoyment and sense of benefit from using these products. It should create an experience for your web visitors that goes beyond simply allowing them to see a website.
Function
By posting blogs, videos, and images on websites, you can build up a loyal consumer base and whether you are sharing informative content from your business, industry expertise, or your own unique experiences, your customers will appreciate the effort you put into making every post-share-worthy enough that it will be a worthwhile contribution. Customer service means responding to your customer’s unique needs and providing them answers to queries. When you address their needs, they’ll spread the word to their audience and this will increase a loyal fan
Strategy
Content marketing should always be a long-term strategy. We’ve found that constant updates are necessary to maintain the results that we’ve earned.
6. Influencer/ Affiliate Marketing
Most companies use social media to influence their audience. There are several reasons for this: “First of all, influencers are very connected to their readers. They know exactly what they want to hear. Influencers are able to effectively reach their audience because they already have a following.
Function
Most of this social-media strategy entails finding someone that has a massive following. This can be for social or a product/industry. They’ll need to be paid, or give a cut of sales, in return for you selling their products or services. They’ll then write posts, blogs, or videos to highlight the collaborative process and hopefully bring in more sales for your business. A strategy is to find the right influencer for your business.
Strategy
This is “Informational” marketing (where you try to pass messages in an indirect fashion) or an “affiliate” marketing method (where you give products for free or get paid in cash to promote these products, in return) this allows you to sell faster since the influencer followers are engaged. Influencers are very influential and won’t stop promoting your product if you bargain a good agreement with them.
7. Viral Marketing
Some companies like marketing their products with viral videos. For instance, a viral video maker might be hired to make a viral video for that company. Whether it’s a celebrity, a popular social media influencer, or a popular YouTube star, a company uses its social media influence and/or online popularity to create a video that goes viral.
Function
Viral videos are indirectly promoting products or services. It is hoped that people will be so compelled by it that they will share it with friends and family. A viral marketing campaign is built on the idea that you will create a product or service that someone is so compelled with that they will want to share the story with their friends and family.
Strategy
This can help your brand and build up your reputation if done the right way, but it is not impossible. When you mix influencer marketing with viral marketing, you can maximize your influencers’ influence and help viral content grow more quickly. However, you need to be aware of the challenges and not try doing something that didn’t work previously. The best first step is by looking at what has worked in the past and what has failed.
The more exposure to your brand you create, the more ROI you’ll see, and the more consumers will remember your product or services. When those who have interacted with your brand are associated with your products and values, it improves your company’s brand equity.
9. Radio Advertisement
Advertising in radio is not limited to radio waves, it is an increasingly digital one as well. This means, that radio ad are an effective way to brand your business, but it will now be easier to do with digital advertising.
Strategy
Look into targeted location ads if you’re a local business, and if you’re a national one, look into Spotify advertising to directly target a select demographic. Setting up Spotify ads was once quite a long-winded task, but now the leading audio streaming platform has an incredibly user-friendly self-service ad platform. Spotify Ad Studio also includes a handy voice-over option where you type in what you want the ad to sound like, and they use their own in-house voice actors to create your ad.
Television Advertisement
Despite the shift from radio to digital media, TV advertising continues as one of the best ways to market. Some, however, consider a 30-second ad as being as valuable as ever.
Strategy
Although Television Advertising still remains a major part of marketing plans, it becomes essential to adapt and pivot your advertising strategy to address the audience’s demographic and where they consume video content. At the same time, because of the disruptive evolution of data targeting capabilities, it is possible to personalize TV ads based on audience characteristics on the screen.
Using this video intelligence means you can target your audience with the most relevant ads they will appreciate. An example of a personalized ad would be an ad for a product or service that appeals to its targeted audience’s interest.
